Emerging trends in fruits and vegetable marketing

Hosted by CCSNIAM in partnership with Agribusiness Academy


The CCS National Institute of Agricultural Marketing (NIAM) is a premier National level Institute set up by the Government of India in August 1988 to offer specialized Training, Research, Consultancy and Education in Agricultural Marketing. NIAM is an autonomous body under the aegis of the Ministry of Agriculture, Government of India. It was set up as a Registered Society to cater to the needs of Agricultural Marketing personnel in India as well as from South East Asian countries.


The Agribusiness Academy is a content company that caters specifically to the training needs of the Food & Agribusiness sector. We engage with thought leaders and experienced practitioners to develop industry focused content for stakeholders globally. We provide tailored learning solutions for organisations, contextualised to their geographical, cultural and technological requirements as well as an ever growing curriculum of off the shelf solutions for individuals online delivered through our own platform.

Learning objectives

CCS National Institute of Agricultural Marketing, Jaipur is organising an International Training programme on the topic “Emerging trends in Fruits and Vegetable Marketing” from 16th November to 30th November 20-16 at CCSNIAM, Jaipur under the Feed The Future: India Triangular Programme for delegates from governments of 9 countries of Asia and Africa. The training programme is structured into different sub-themes:

1) Consumer demand and market trends

2) Market Information and Market Intelligence

3) Food safety and quality and traceability

4) E-marketing and alternative marketing systems

5) Wholesale, Retail, and Hypermarket

6) Aggregation models and producer organizations

7) Fairtrade and marketing of organic produce

8) Value addition

9) Supply chain management and Logistics

10) Branding, segmentation and consumer behavior

11) Marketing Infrastructure

12) Storage and Cold Chain Management

13) Public Private partnership in marketing

14) Agri-preneurship and Innovations in marketing

15) Packaging-Innovations and trends

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