How Big Food is Adapting to Consumer Behaviours
How Big Food is Adapting to Consumer Behaviours
Executive Seminar

How Big Food is Adapting to Consumer Behaviours

$50.00
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Certificate for completion (digital download)

Consumer food choices (e.g plant based protein products, free-from products etc.) clearly indicate a growing interest in food and drink products with health and wellness dimension. In this seminar, Dr. David Hughes presents examples of how Big food companies are responding to changing consumer demands. Either your business is part of a food value chain or servicing the business in the food value chain this course has valuable insights for you.

This executive seminar is intended to help the learners understand:

* Dimensions of food sustainability and changing market dynamics
* Connection between Food and Health and the role of Big Food
* How big food is adopting to changing consumer purchasing and consumption behaviours

Program Title How Big Food is Adapting to Consumer Behaviours
Course Type Executive Seminar

Consumer food choices (e.g plant based protein products, free-from products etc.) clearly indicate a growing interest in food and drink products with health and wellness dimension. In this seminar, Dr. David Hughes presents examples of how Big food companies are responding to changing consumer demands. Either your business is part of a food value chain or servicing the business in the food value chain this course has valuable insights for you.

This executive seminar is intended to help the learners understand:

* Dimensions of food sustainability and changing market dynamics
* Connection between Food and Health and the role of Big Food
* How big food is adopting to changing consumer purchasing and consumption behaviours

  • Introduction and stage setting

DIMENSIONS OF FOOD SUSTAINABILITY AND CHANGING MARKET DYNAMICS

  • Food sustainability movement: Contribution of different stakeholders (06:00)
  • Changing demographics in Western Economies (06:44)
  • How the global meat demand is impacted in a dynamic consumer market (05:54)
  • Consumers commitment to food and drink trends (09:20)
  • Which of these trends is your business leveraging? Most effective way to carry out market research for your food product (04:33)
  • How do you conduct your market research?

FOOD HEALTH CONNECTION AND THE ROLE OF BIG FOOD

  • Food health connection- The case of USA (06:11)
  • The role of big food in the ongoing health issues connected with food (03:47)
  • The Free-from food and drink trends and how consumers are driving them (05:19)
  • Impact of consumer interest for responsible food

HOW BIG FOOD IS ADOPTING TO CHANGING CONSUMER INTERESTS

  • Response of Big Food to increasing demands of healthy food from consumers (06:12)
  • How consumers are driving investments in natural food companies (10:00)
  • Relevance for your business

COURSE FEEDBACK AND FOLLOW-UP

  • Course feedback
  • Thank you and follow-up

You will be able to understand the importance & application of Big Data in the cold chain for better decision making in the light of risks & recalls in Food Value Chain.

Although the seminar can be beneficial for anyone interested in the topic, it is targeted for:

  1. Decision makers in the Food and Agribusiness industry
  2. Graduating students ready to face the real world as professionals or as entrepreneurs
  3. Students preparing for their internship interviews
  4. Entrepreneurs looking to build a fool proof supply chain for delivering their value proposition
  5. Policy makers and NGO professionals that are connected with the global food and agribusiness industry

Modular multi-media video bits explaining different concepts which the learner can self-pace.

Very practical business cases and situations are presented in a very simple and usable manner.

Module experts: David Hughes & Vijayender Nalla

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