Hortiprenuership
Hortiprenuership
Masterclass

Hortiprenuership

$300.00
All modules delivered online
Desktop ✓ | Tablet ✓ | Mobile ✓
Study in your own time
Certificate for completion (digital download)

This program is specially designed for professionals and entrepreneurs seeking to build a meaningful business in horticulture value chains.

Designed and delivered by experts from around the world, this online program is self-paced and covers the production, processing, retail and consumer dynamics within the fresh produce industry.

This program is delivered over 4 modules:
1. Mastering the Market Realities
2. Value Creation and Value Delivery
3. Technology and Value Chain Innovation
4. Aligning Supply with Demand

You can find detail on each of the components within each module below.

Program Title Hortiprenuership
Course Type Masterclass

This program is specially designed for professionals and entrepreneurs seeking to build a meaningful business in horticulture value chains.

Designed and delivered by experts from around the world, this online program is self-paced and covers the production, processing, retail and consumer dynamics within the fresh produce industry.

This program is delivered over 4 modules:
1. Mastering the Market Realities
2. Value Creation and Value Delivery
3. Technology and Value Chain Innovation
4. Aligning Supply with Demand

You can find detail on each of the components within each module below.

MASTERING THE MARKET REALITIES

Executive Seminar: Mastering market realities in global fresh produce

The insights provided by Dr. David Hughes will inspire you to action them in the specific context of your business. Excellent discussion elements that are part of this masterclass will also cover possible solutions to business dilemma's that are experienced by executives in the industry.

This "Executive Masterclass" specifically covers the following elements: 

  1. Key Demographic, Economic & Lifestyle factors  
  2. Shopping patterns and dietary trends 
  3. How are these factors changing?
  4. How produce retailers, distributors, suppliers and growers need to respond?

Making Sense of the Fresh Produce Retail - Assessment

This assessment is designed to test and enhance your ability to apply your knowledge and understanding of global fresh produce market developments. This learning product is made up of several application-based questions based on images that represent the retail and consumer side developments globally.

VALUE CREATION AND VALUE DELIVERY

Value Creation and Value Delivery - Frameworks

In the current business environment, the changing consumer purchasing behaviours and the internet & mobile communication technology innovations are re-defining the business landscape in every business sector including food. The food sector is also seeing new value creation and delivery models in which the chains and the relationships are defining the growth and profitability Specifically, the approach to constructing a value proposition, distribution channel choice frameworks and complimentary chain partnership frameworks and real-life case studies will be discussed.

Designing a business model for a grower cooperation

In this Learning product, Dr. Vijayender Nalla will take you through the process of building a differentiated value proposition for a Dutch grower cooperation business. The objective is to take the learner through the process of applying different frameworks (learnt in the learning product "Value creation and Value Delivery") to a real-life business situation. After you have finished up this interactive session, you should have developed the approach and the confidence to design a differentiated value proposition and value delivery eco-system to a real-life business.

Path to profitability in Horticulture - Assessment

In this "On-demand interactive session" Dr. Vijayender Nalla deals with 2 different business contexts: a family business dealing with Mango production in a tropical environment; and a co-operation of a group of 10 greenhouse vegetable growers in the Netherlands.

Using these specific business contexts this session takes the learner through a set of dilemmas related to their competitiveness and profitability and how to approach resolving them. While the context is that of horticulture, approach to overcoming the status-quo challenges and learning derived from it can be applied in a wide range of business contexts within food and agribusiness. If you operate in food and agribusiness you will be able to relate to the situations within this course and learn to approach and resolve them appropriately. 

TECHNOLOGY AND VALUE CHAIN INNOVATION

Technology and Food Innovation

Dr. Vijayender Nalla shares insights on how emerging technologies contribute to value chain innovation. Using the Waitrose food waste reduction initiative,Dr. Vijayender demonstrates how retailers can re-define their value proposition by adopting technology strategically. An Innovative technology called "Controlled Instantaneous Pressure Drop (CIPD)" is used to demonstrate how the production, processing and distribution can align themselves to deliver differentiated shopper value. The case of Horticulture and rice value chains are used as demonstration scenarios for creating added value.

Big data applications in cold chain logistics

Supply chain managers and leaders in food processing and food retail businesses are grappling with multiple risks across globally dispersed supply chains. The global nature of the supply chain with sourcing of ingredients across multiple locations both within the company and from suppliers have made food supply chains highly vulnerable and is resulting in a spate of recalls. It is estimated that the food & drink industry could increase its profitability by over 30% just by better risk and recall management practices.

Business model for a processor with a technology innovation

The objective of this learning product is to take you through the exercise of designing a "Business Model Components" for a young Dutch company with its operations in India and extensive networks in other Asian and African countries has developed a market-driven fruit and vegetable based product offering.

They have several competitive elements around an innovative core drying/swelling technology. After finishing up this exercise you will develop the ability to:

  1. Design a "Differentiated Value Proposition" for a complex value chain orchestration business with a disruptive technology intervention
  2. Design a distribution channel strategy aligned with the "Value proposition"
  3. Design the tactical value chain and execution elements of this business

ALIGNING SUPPLY WITH DEMAND

Aligning supply with demand

If you are operating in a fresh produce value chain (which is fruits, vegetables and flowers) it is important that you understand the business and quality dynamics along the entire chain (from seed to the mouth). In this part, specific elements related to managing, measuring and delivering quality in fresh produce chains will be discussed through micro learning videos by the industry thought leader Prof. Dr. Olaf van Kooten.

Dealing with a fresh produce crisis - Hortipreneurship Assessment

This quick assessment product takes the scenario of the real-life vegetable crisis (Iceberg Lettuce and Broccoli) and asks some entrepreneurial questions from the point of view of different stakeholders in the vegetable value chains. 

Successful Horticulture business models

In this webinar recording, Dr Vijayender shares his experiences and understanding of  several innovative business models from around the world: The specific examples discussed are:

  1. Looije Tomaten (Netherlands)
  2. Lufa Farms (Canada)
  3. SunMoon Food (Singapore)
  4. Vitasnack/Natural crunch (Spain)
  5. HomeVeg (Tanzania)

As part of this program, you will create a differentiated business model and refine it, ready to move forward after completion. This program is just the beginning of your next journey, but it will give you everything you need to create future successes.

Throughout the program you will have access to expert-led discussion forums, challenging and inspiring you to achieve more. Our global learner community offers a supportive and welcoming environment for all learners. Every learner will have access to a personalised dashboard, allowing progress to be monitored and easy communication with experts and other community members. This will allow learners to build a diverse network of contacts within the horticulture sector.  

Agribusiness Academy have a 7 day money back guarantee on all of our programs.

Lead faculty members: Prof. Dr David Hughes, Dr Vijayender Nalla and Prof. Atanu Chaudhuri

Details of the Program: 11 Self-paced learning products (details of the theme are indicated below)

Mode of Delivery: Self-paced

Customer Reviews

Based on 2 reviews Write a review