How to Distribute Incentives in Fresh Produce
How to Distribute Incentives in Fresh Produce
Seminar

How to Distribute Incentives in Fresh Produce

$50.00
All modules delivered online
Learn on any device
Part-time study

If you are operating in a fresh produce value chain (which is fruits, vegetables and flowers) it is important that you understand the business and quality dynamics along the entire chain (from seed to the mouth).

This 3-part seminar is designed to provide you with a good understanding on how the quality of the fresh produce can be influenced, measured and delivered to meet the specific needs of the end-consumers.

In this part specific elements related to managing, measuring and delivering quality in fresh produce chains will be discussed through micro learning videos by the industry thought leader Prof. Dr. Olaf van Kooten. Targeted at farm managers, professionals working in wholesale and retail category managers in fresh produce industry this part is expected to demand up to 2 hours of time investment from the learner.

Specifically, you can expect to master your ability to action learning outcomes covering the following areas:

* Dynamic consumer behavior model in fresh produce
* How incentives are distributed along the fresh produce value chain and how to create win-win opportunities
* Business cases delivering quality in fresh produce profitably

Program Title How to Distribute Incentives in Fresh Produce
Course Type Seminar

If you are operating in a fresh produce value chain (which is fruits, vegetables and flowers) it is important that you understand the business and quality dynamics along the entire chain (from seed to the mouth).

This 3-part seminar is designed to provide you with a good understanding on how the quality of the fresh produce can be influenced, measured and delivered to meet the specific needs of the end-consumers.

In this part specific elements related to managing, measuring and delivering quality in fresh produce chains will be discussed through micro learning videos by the industry thought leader Prof. Dr. Olaf van Kooten. Targeted at farm managers, professionals working in wholesale and retail category managers in fresh produce industry this part is expected to demand up to 2 hours of time investment from the learner.

Specifically, you can expect to master your ability to action learning outcomes covering the following areas:

* Dynamic consumer behavior model in fresh produce
* How incentives are distributed along the fresh produce value chain and how to create win-win opportunities
* Business cases delivering quality in fresh produce profitably

  • Introduction: What is market chain in horticulture? (00:55)

MEASURING QUALITY IN FRESH PRODUCE -LESSONS LEARNED

  • Measuring quality in fresh produce - Lessons learned (02:36)
  • Your key to building a committed value chain
  • Optional assignment case - Designing an innovative value chain

DYNAMIC CONSUMER BEHAVIOR MODEL

  • Aligning quality management with consumer science (03:34)
  • Dynamic consumer behavior model in fresh produce chain (10:06)

INCENTIVE DISTRIBUTION ALONG THE FRESH PRODUCE CHAIN

  • Incentive distribution along the entire fresh produce chain -1 (10:00)
  • Incentive distribution along the entire fresh produce chain -2 (08:28)

DELIVERING MEASURABLE QUALITY - CASES

  • Delivering measurable quality case study - Part 1 (08:27)
  • Delivering measurable quality case study -Part 2 (07:50)

INNOVATIVE CASES OF FRESH PRODUCE BUSINESSES

  • Business example - Designing value proposition and distribution at Looije tomaten
  • Koppert Cress- Committed value chain business example

If managing quality along the fresh produce chain happens to be one of your key responsibility you can gain a great deal of insight from the frameworks and case situations discussed in this recording piece. The topical subjects have been carefully modularised and made interesting from a learning and application point of view.

Although the course can be beneficial for anyone interested in the topic, it is targeted for:

  1. Professionals working in or related to logistics
  2. Growers and Buyers operating in processing and retail
  3. Students preparing for their internship interviews
  4. Entrepreneurs looking to build a foolproof supply chain for delivering their value proposition

Modular multi-media video bits explaining different concepts which the learner can self-pace.

Agribusiness Academy custom designs a range of products to suit the specific learning demands of your food and agribusiness organisation. It can be for your own professionals, your suppliers or your customers.

Module expert: Olaf van Kooten & Vijayender Nalla