How to Apply Interpretive Structural Modelling
How to Apply Interpretive Structural Modelling
Seminar

How to Apply Interpretive Structural Modelling

$50.00
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Part-time study

After this webinar, with the help of 'Interpretive Structural Modelling (ISM)', you will be able to develop a business case for risk management within your food and agribusiness supply chains.

In this webinar, Dr. Atanu Chaudhuri will take us through the process of designing a business case for supply chain risk management at a multinational food processor.

Specifically, you can expect to master your ability to:

* Apply interpretative structural modelling to resilience of your food supply chains
* Build an objective business case for managing risks and recalls in your food and agribusiness supply chains

Program Title How to Apply Interpretive Structural Modelling
Course Type Seminar

After this webinar, with the help of 'Interpretive Structural Modelling (ISM)', you will be able to develop a business case for risk management within your food and agribusiness supply chains.

In this webinar, Dr. Atanu Chaudhuri will take us through the process of designing a business case for supply chain risk management at a multinational food processor.

Specifically, you can expect to master your ability to:

* Apply interpretative structural modelling to resilience of your food supply chains
* Build an objective business case for managing risks and recalls in your food and agribusiness supply chains

  • Introduction: What is market chain in horticulture? (00:55)
FRESH PRODUCE MARKETING - GROWER'S PERSPECTIVE
  • Fresh produce market - Grower's perspective (03:30)
  • Does size matter for a fresh produce grower? (5:44)
  • Consumer driven fresh produce chains (04:34)
DEALING WITH THE FRESH PRODUCE MARKETING
  • The 4-P's of fresh produce marketing (04:57)
  • Fresh produce distribution channel developments - European perspective (05:17)
CASE STUDIES IN FRESH PRODUCE MARKETING
  • Success stories in fresh produce branding – The case of Tommies (03:17)
  • Success stories in fresh produce branding – The case of Tasty Tom (03:23)
  • Success stories in fresh produce branding – The case of Honing Tomaten (04:15)
INNOVATIONS IN FRESH PRODUCE MARKETING
  • Getting the communication right in fresh produce branding (02:29)
  • Making market intelligence relevant for growers (04:27)
  • Guerrilla marketing in fresh produce – case examples (06:42)
READING AND ASSIGNMENT AS A FOLLOW-UP
  • Your key to building a committed value chain [PDF]
  • Optional assignment case - Designing an innovative value chain [PDF]
  • The last word - Market chain in horticulture (00:30)

As part of this course, you will get:

  1. Case background of a multi-national food processing company
  2. Access to a scheduled and/or on-demand workshop of applying the Interactive Structural Modelling in a real-life business context
  3. Learning material (multimedia, reading and others) on Interpretative structural modelling approach, risks and recalls 

Whilst anyone with an interest would learn from this course, the following people would get the most benefit:

  1. Graduate and undergraduate students in any discipline of Food and agribusiness
  2. Professionals working in or related to sourcing and risk management function
  3. Professionals & students preparing for an Analytics career

This program comes with Agribusiness Academy certification.

Module Experts : Dr. Atanu Chaudhuri & Shanmukh Sagar

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