How to Setup a Competitive Food Business
How to Setup a Competitive Food Business
Program

How to Setup a Competitive Food Business

$100.00
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Part-time study

If setting-up a food business sounds exciting and you are looking to venture in that direction for the first time then this course is perfectly designed for you.

Program Title How to Setup a Competitive Food Business
Course Type Program

If setting-up a food business sounds exciting and you are looking to venture in that direction for the first time then this course is perfectly designed for you.

If you are selling a final food product or a component (ingredient) of the final product you need to understand the consumer purchasing and consumption behavior.

The first part is exactly about the consumers, their preferences, consumption and spending patterns.

Part 2 to Part 6 will be discussed in the context of a real-life case study. The case and it's analysis is going to help you make good progress with your own business plan

Once you have got a hang of consumer trends you should be able to design a value proposition for your food business. The second part is all about designing a differentiated value proposition to a specific consumer segment with a product and service attributes

Now, once you have designed your value proposition, your distribution channel that matches your target consumers preference needs to be worked out. The third part deals with the design of the distribution channel.

Once you are finished with the value proposition and the distribution you are ready to finish up the design of the value chain. This value chain design will help you understand the type of partnerships you need to realize. Part 4 of this course is about the design of the value chain and chain commitments

Sustainability is a necessity in every type of business and you need to discover the sustainability elements that are integral part of the value proposition. In Part 5, you will get to extracting these elements out of your value proposition.

Pricing and other financial elements needs to come out of your value proposition and this final part (Part 6) provides you with examples on how to get this right.

If setting-up a food business sounds exciting and you are looking to venture in that direction for the first time then this course is perfectly designed for you.

Formal education background of bachelors and/or masters will help you make the most out of this course. Proficiency in English language is compulsory.

If you would like support in the design of your business model and financial plan you can avail Agribusiness Academy mentoring/coaching services.

Module creators : David Hughes & Vijayender Nalla

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