Lessons from the European Vegetable supply Crisis
Lessons from the European Vegetable supply Crisis
Case Project

Lessons from the European Vegetable supply Crisis

$25.00
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Part-time study

This case project takes the scenario of the 2017 vegetable crisis (Iceberg Lettuce and Broccoli) and asks some entrepreneurial questions from the point of view of different stakeholders in the vegetable value chains.

Program Title Lessons from the European Vegetable supply Crisis
Course Type Case Project

This case project takes the scenario of the 2017 vegetable crisis (Iceberg Lettuce and Broccoli) and asks some entrepreneurial questions from the point of view of different stakeholders in the vegetable value chains.

Insights from Dr. David Hughes on market realities in fresh produce chains are a part of this project.

This module covers:

  1. Key Demographic, Economic & Lifestyle factors
  2. Shopping patterns and dietary trends
  3. How these factors are changing?
  4. How produce retailers, distributors, suppliers and growers need to respond?
  •   Introduction to this ALP
  •   Rationing of vegetables in the UK (Source MailOnline)
  •   Tell us about you
  •   Market realities in fresh produce chains
  •   Impact of urbanisation on fresh produce consumer demand (04:36)
  •   Market opportunities in Fresh produce Conclusions (04:18)
  •   Vegetable crisis: An opportunity for Urban Farming
  •   How can retail prepare for such crisis?
  •   Public policy in relation to food security (2 questions)
  •   What would the vegetable crisis mean to your context?

    The learner will access insights of Dr David Hughes with entrepreneurial questions from the point of view of different stakeholders in the vegetable value chains.

    Target learners:

    1. Professionals working in the marketing and business development function of the fresh produce industry
    2. Graduating students ready to face the real world as professionals
    3. Students preparing for their internship interviews connected with retail and fresh produce industry
    4. Entrepreneurs looking to achieve growth and profitability within the fresh produce value chains

    Agribusiness Academy custom designs a range of products to suit the specific learning demands of your food and agribusiness organisation. It can be for your own professionals, your suppliers or your customers.

    Module expert: Vijayender Nalla